Digital advertising (Record no. 52796)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02378cam a2200349 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180613144714.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091030s2010 enka b 001 0 eng |
| 020 ## - ISBN | |
| International Standard Book Number | 9781137494344 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AUD Library |
| 041 ## - Language | |
| Language | English |
| 082 00 - DDC NUMBER | |
| Classification number | 659.144 |
| Book Number | MCS-D |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MCSTAY, Andrew |
| 245 10 - TITLE STATEMENT | |
| Title | Digital advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Palgrave Macmillan |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | viii, 274p. |
| Other Details | ill. |
| Dimension | 24cm. |
| 650 #0 - Subject | |
| Subject | Advertising media planning. |
| 650 #0 - Subject | |
| Subject | Advertising. |
| 650 #0 - Subject | |
| Subject | Digital media. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | AUD Library-Lodhi Road Campus | AUD Library-Lodhi Road Campus | 13.06.2018 | 659.144 MCS-D | LR2534 | 13.06.2018 | 13.06.2018 | Books |