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Digital advertising

MCSTAY, Andrew

Digital advertising - 2nd ed. - London Palgrave Macmillan 2009 - viii, 274p. ill. 24cm.

ISBN: 9781137494344

Subjects--Topical Terms:
Advertising media planning.
Advertising.
Digital media.

Dewey Class. No.: 659.144 / MCS-D

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