Services Marketing (Record no. 50772)
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| 000 -LEADER | |
|---|---|
| fixed length control field | a |
| 005 - DATE & TIME | |
| control field | 20171226150332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171215b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781259026812 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AUD Library |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | ZEI-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ZEIHTHAML, Valarie A...[et al] |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing |
| Sub Title | integrating Customer Focus Across the Firm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC | |
| Name of publisher, distributor, etc | McGraw Hill India |
| Date of publication, distribution, etc. | 2017 |
| Place of publication, distribution, etc | Chennai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxxii, 711p. |
| 650 ## - Subject | |
| Subject | Service industries--Marketing |
| -- | Customer services |
| -- | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text Books |
| Status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type | Koha date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 07.12.2017 | 658.8 ZEI-S | 38308 | 07.12.2017 | 07.12.2017 | Text Books | |||||
| Dewey Decimal Classification | AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 07.12.2017 | 5 | 658.8 ZEI-S | 38309 | 03.02.2023 | 07.12.2017 | Text Books | 01.02.2023 | |||
| Dewey Decimal Classification | AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 07.12.2017 | 658.8 ZEI-S | 38310 | 07.12.2017 | 07.12.2017 | Reference Books | |||||
| Dewey Decimal Classification | AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 07.12.2017 | 1 | 658.8 ZEI-S | 38311 | 19.04.2023 | 07.12.2017 | Text Books | 19.04.2023 | |||
| Dewey Decimal Classification | AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 07.12.2017 | 1 | 658.8 ZEI-S | 38312 | 17.01.2023 | 07.12.2017 | Text Books | 14.01.2023 |