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Services Marketing

ZEIHTHAML, Valarie A...[et al]

Services Marketing integrating Customer Focus Across the Firm - 6th. ed. - Chennai McGraw Hill India 2017 - xxxii, 711p.

ISBN: 9781259026812

Subjects--Topical Terms:
Service industries--Marketing
Customer services
Marketing

Dewey Class. No.: 658.8 / ZEI-S

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