Advertising and Promotion (Record no. 12014)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00535nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161231s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9780070144965 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | BEL-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BELCH, George E...[et al] |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion |
| Sub Title | integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw Hill |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxxii,1075p. |
| 650 ## - Subject | |
| Subject | Advertising, Sales promotion, Communication in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 14.01.2017 | 659.1 BEL-A | 12518 | 21.07.2017 | 14.01.2017 | Text Books |