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Advertising and Promotion

BELCH, George E...[et al]

Advertising and Promotion integrated marketing communications perspective - 7th - New Delhi Tata McGraw Hill 2010 - xxxii,1075p.

ISBN: 9780070144965

Subjects--Topical Terms:
Advertising, Sales promotion, Communication in marketing

Dewey Class. No.: 659.1 / BEL-A

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