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Services Marketing

WILSON, Alon [et. al]

Services Marketing integrating customer focus across the firm - 2nd ed. - New York Mac Graw Hill 2012 - xxv, 559p.

Includes Index

ISBN: 9780077131715

Subjects--Topical Terms:
Customer services 2.Marketing 3.Service industries--Marketing

Dewey Class. No.: 658.8 / WIL-S

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