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1.
Consumer Behaviour and Branding concepts, readings and cases by
Material type: Text Text
Language: English
Publication details: New Delhi Dorling Kindersley 2009
Accession: 11591|
Availability: Items available for loan: AUD Library-Kashmere Gate Campus (1)Call number: 658.8342 KUM-C.

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2.
Consumer Behavior by
Edition: 12th ed.
Language: English
Publication details: Noida Pearson 2019
Accession: 46074|
Availability: Items available for loan: AUD Library-Kashmere Gate Campus (1)Call number: 658.8342 SCH-C.

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