KELLER, Kevin Lane  [et al] <br/><br/>
Strategic Brand Management  : building, measuring, and managing brand equity 

 - 5th ed. 
 - Noida   Pearson  2020 
 - xxx, 642p. 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products-Management
<br/><br/><label>Dewey Class. No.: </label>658.827   / KEL-S