TY  - GEN
AU  - MAKKAR, Urvashi 
AU  - MAKKAR, Harinder Kumar 
TI  - Customer Relationship Management
SN  - 9780071333313
U1  - 658.812 
PY  - 2012///
CY  - India
PB  - Mcgraw-Hill
KW  - Customer relations
KW  - Management Relationship marketing
ER  -