TY  - BOOK
AU  - MCSTAY,Andrew
TI  - Digital advertising 
SN  - 9781137494344
U1  - 659.144 
PY  - 2009///
CY  - London
PB  - Palgrave Macmillan
KW  - Advertising media planning
KW  - Advertising
KW  - Digital media
ER  -