TY  - GEN
AU  - ZEIHTHAML, Valarie A...[et al]
TI  - Services Marketing: integrating Customer Focus Across the Firm
SN  - 9781259026812
U1  - 658.8 
PY  - 2017///
CY  - Chennai
PB  - McGraw Hill India
KW  - Service industries--Marketing
KW  - Customer services
KW  - Marketing
ER  -