WIRTZ, Jochen <br/><br/>
Services Marketing :  People, technology, strategy 

 - 8th ed. 
 - Noida  Pearson  2018 
 - xxii, 817p. 
<br/><br/><label>ISBN: </label>9789332587687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIR-S