TY  - BOOK
AU  - TSENG, Mitchell  M. ed.
AU  - PILLER, Frank T. ed. 
TI  - Customer Centric Enterprise : advances in mass customization and personalizaton
SN  - 9783540024927
U1  - 650 
PY  - 2003///
CY  - Germany 
PB  - Springer
KW  - Marketing--Management
KW  - Product management
KW  - Relationship marketing
ER  -