TY  - BOOK
AU  - IND, Nicholas ed.
AU  - HORLINGS,Sandra ed. 
TI  - Brands with a Conscience: how to build a successful and responsible brand
SN  - 9780749475444
U1  - 658.408	 
PY  - 2016///
CY  - London
PB  - Koganpage 
KW  - Branding (Marketing)
KW  - Social responsibility of business
ER  -