KOMPELLA, K.Ed <br/><br/>
Brand Challenge  adapting branding to sectorial imperatives 

 - london  Kogan page  2015 
 - xxi,338p 
<br/><br/><label>ISBN: </label>978-0749470159 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).
<br/><br/><label>Dewey Class. No.: </label>658.827  / KOM-B