TY  - BOOK
AU  - MITAL, Anil...[et al]
TI  - Product Development: a structured approach to consumer product development, design, and manufacture
SN  - 9780127999456
U1  - 658.575 
PY  - 2014///
CY  - Amsterdam
PB  - Elsevier
KW  - New products -- Management. 2.Product design. 3.New products -- Marketing
ER  -