GARCIA, Rosanna <br/><br/>
Creating and Marketing New Products & Services 

 - London  CRC Press  2014 
 - xxii, 412p. 
<br/><br/><label>ISBN: </label>9781482203608 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research.
<br/><br/><label>Dewey Class. No.: </label>658.575  / GAR-C