TY  - BOOK
AU  - HERACLEOUS, Loizos
AU  - JACOBS, Claus D.
TI  - Crafting Strategy: embodied metaphors in practice
SN  - 9780521116558
U1  - 658.409 
PY  - 2011///
CY  - Cambrigde
PB  - Cambridge University Press
KW  - Creative thinking
KW  - Metaphor-Social aspects
KW  - Organizational behavior
KW  - Strategic planning
ER  -