TY  - BOOK
AU  - KATZ, Helen
TI  - Media Handbook: a complete guide to advertising media selection, planning, research, and buying
SN  - 9780415873536
U1  - 659 
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Advertising media planning. 2.Mass media and business. 3.Marketing channels
ER  -