TY  - BOOK
AU  - BURKE, Ronald J. ed.
AU  - COOPER, Cary L. ed.
AU  - MARTIN, Graeme ed.
TI  - Corporate Reputation: managing opportunities and threats
SN  - 9780566092053
U1  - 659.2 
PY  - 2011///
CY  - England
PB  - Gower
KW  - Corporate image 2.Brand name products--Management 3.Corporations--Public relations 4.Organizational effectiveness
N1  - Includes Bibliographical References and index
ER  -