TY  - BOOK
AU  - WILSON, Alon [et. al]
TI  - Services Marketing: integrating customer focus across the firm
SN  - 9780077131715
U1  - 658.8 
PY  - 2012///
CY  - New York
PB  - Mac Graw Hill
KW  - Customer services 2.Marketing 3.Service industries--Marketing
N1  - Includes Index
ER  -