TY  - BOOK
AU  - TROUT, Jack
AU  - RIVKIN, Steve
TI  - Differentiate or Die: survival in our era of killer competition
SN  - 8189975722
U1  - 658.8 
PY  - 2008///
CY  - Chennai
PB  - Westland Limited
KW  - Advertising -- Brand name products
KW  - Brand name products
KW  - Marketing
ER  -