Kotler, Philip <br/><br/>
Marketing managment: analysis planning implementaion  and control 

 - 
 -  Pvt Ltd.New Delhi, Printice Hall of India  1999 
 - 789+35 
<br/><br/> 1891 
<br/><br/><label>ISBN: </label> 295 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-M