TY  - BOOK
AU  - HEATH, Chip
AU  - HEATH, Dan
TI  - Made to Stick: why some ideas survive and others die
SN  - 9781400064281
U1  - 302.13 
PY  - 2008///
CY  - New York
PB  - Random House
KW  - Context effects (Psychology) 2.Memetics 3.Contagion (Social psychology) 4.Social psychology
N1  - Includes Index
ER  -