TY  - BOOK
AU  - CHARAN, Ram
TI  - What the Customer Wants You To Know: how everybody needs to think differently about sales
SN  - 9780143065685
U1  - 658.812 
PY  - 2007///
CY  - New Delhi
PB  - Portfolio
KW  - Selling, Relationship marketing, Customer relations
ER  -