TY  - BOOK
AU  - GAMBLE, John E.
AU  - THOMPSON, Arthur A.
TI  - Essentials Of Strategic Management: quest for competitive advantage
SN  - 9780071220811
U1  - 658.4012 
PY  - 2011///
CY  - New Delhi
PB  - Tata MacGraw Hill
KW  - Strategic planning, Business planning, Competition, Strategic planning-Case studies
ER  -