TY  - BOOK
AU  - BELCH, George E...[et al]
TI  - Advertising and Promotion: integrated marketing communications perspective
SN  - 9780070144965
U1  - 659.1 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Advertising, Sales promotion, Communication in marketing
ER  -