BELCH, George E...[et al] <br/><br/>
Advertising and Promotion  integrated marketing communications perspective 

 - 7th 
 - New Delhi  Tata McGraw Hill  2010 
 - xxxii,1075p. 
<br/><br/><label>ISBN: </label>9780070144965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Sales promotion, Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL-A