THOMAS, Andrew R. ed. <br/><br/>
Direct Marketing in Action  cutting-edge strategies for finding and keeping the best cus 

 - Westport, Conn  Praeger Publishers  2007 
 - xiv, 218p. 
<br/><br/><label>ISBN: </label>9780275992231 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing, Target marketing, Marketing-Management, Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.872  / THO-D