TY  - BOOK
AU  - COUGHLAN, Anne T.
AU  - ANDERSON, Erin
AU  - STERN, Louis W. [et al.]
TI  - Marketing Channels
SN  - 9788131717431
U1  - 658.84 
PY  - 2012///
CY  - Delhi
PB  - Pearson
KW  - Marketing channels
ER  -