TY  - BOOK
AU  - KOTLER, Philip
AU  - KELLER, Kevin Lane
AU  - KOSHY, Abraham [et al]
TI  - Marketing Management: South Asian perspective
SN  - 9788131716830
U1  - 658.8 
PY  - 2012///
CY  - Delhi
PB  - Pearson
KW  - Marketing Management
ER  -