Brand Challenge adapting branding to sectorial imperatives
Material type: TextLanguage: English Publication details: london Kogan page 2015Description: xxi,338pISBN:- 978-0749470159
- 658.827 KOM-B
Item type | Current library | Call number | Materials specified | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | AUD Library-Kashmere Gate Campus | 658.827 KOM-B (Browse shelf(Opens below)) | Available | 31455 |
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658.827 KEL-S Strategic Brand Management : building, measuring, and managing brand equity | 658.827 KEL-S Strategic Brand Management : building, measuring, and managing brand equity | 658.827 KEL-S Strategic Brand Management : building, measuring, and managing brand equity | 658.827 KOM-B Brand Challenge | 658.827 MIL-B Business of Brands | 658.827 RAF-I Innovation,Product Development and Commercialization | 658.827 RES-D Designing B2B Brands |
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