Global Marketing Management (Record no. 77121)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00552 a2200193 4500 |
| 005 - DATE & TIME | |
| control field | 20230326163549.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230326b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789332584327 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AUD Library |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.848 |
| Book Number | KEE-G |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KEEGAN, Warren J. |
| 245 ## - TITLE STATEMENT | |
| Title | Global Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC | |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc. | 2017 |
| Place of publication, distribution, etc | Noida |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxviii, 476p. |
| 650 ## - Subject | |
| Subject | Export marketing--Management |
| -- | International business enterprises--Management |
| -- | Export marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 23.03.2023 | 56 | 599.25 | 658.848 KEE-G | 45996 | 23.03.2023 | 799.00 | 23.03.2023 | Text Books | ||||
| Dewey Decimal Classification | AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 23.03.2023 | 56 | 599.25 | 658.848 KEE-G | 45994 | 23.03.2023 | 799.00 | 23.03.2023 | Reference Books | ||||
| Dewey Decimal Classification | AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 23.03.2023 | 56 | 599.25 | 658.848 KEE-G | 45997 | 23.03.2023 | 799.00 | 23.03.2023 | Text Books | ||||
| Dewey Decimal Classification | AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 23.03.2023 | 56 | 599.25 | 658.848 KEE-G | 45993 | 23.03.2023 | 799.00 | 23.03.2023 | Text Books | ||||
| Dewey Decimal Classification | AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 23.03.2023 | 56 | 599.25 | 658.848 KEE-G | 45995 | 23.03.2023 | 799.00 | 23.03.2023 | Text Books |