Marketing in the 21st Century (Record no. 56008)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02145cam a2200433 a 4500 |
| 005 - DATE & TIME | |
| control field | 20180419173242.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070420s2007 ctua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007016533 |
| 020 ## - ISBN | |
| International Standard Book Number | 9780275992767 (vol 1 : alk. paper) |
| 020 ## - ISBN | |
| International Standard Book Number | 9780275992774 (vol 2 : alk. paper) |
| 020 ## - ISBN | |
| International Standard Book Number | 9780275992781 (vol 3 : alk. paper) |
| 020 ## - ISBN | |
| International Standard Book Number | 9780275992798 (vol 4 : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AUD Library |
| 041 ## - Language | |
| Language | English |
| 082 00 - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | KEI-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KEILLOR, Bruce David ed. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing in the 21st Century |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC | |
| Place of publication, distribution, etc | Westport, Conn. : |
| Name of publisher, distributor, etc | Praeger, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 4 v. : Vol. 1 ix, 273p.; Vol. 2 ix, 273p.; Vol.3 ix, 257p.; Vol 4 ix,305p.; |
| Other Details | ill. ; |
| Dimension | 25 cm. |
| 440 #0 - Series Statement | |
| Series Title | Praeger perspectives |
| 650 #0 - Subject | |
| Subject | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Vol.1 - New World Marketing | AUD Library-Karampura Campus | AUD Library-Karampura Campus | 19.04.2018 | 658.8 KEI-M | KP-6852 | 19.04.2018 | 19.04.2018 | Reference Books | ||||
| Dewey Decimal Classification | Vol.2 - Interactive and Multi-Channel Marketing | AUD Library-Karampura Campus | AUD Library-Karampura Campus | 19.04.2018 | 658.8 KEI-M | KP-6853 | 19.04.2018 | 19.04.2018 | Reference Books | ||||
| Dewey Decimal Classification | Vol.3 - Company and Customer Relations | AUD Library-Karampura Campus | AUD Library-Karampura Campus | 19.04.2018 | 658.8 KEI-M | KP-6854 | 19.04.2018 | 19.04.2018 | Reference Books | ||||
| Dewey Decimal Classification | Vol.4 - Integrated Marketing Communication | AUD Library-Karampura Campus | AUD Library-Karampura Campus | 19.04.2018 | 658.8 KEI-M | KP-6855 | 19.04.2018 | 19.04.2018 | Reference Books |