Services Marketing : (Record no. 50374)
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| 000 -LEADER | |
|---|---|
| fixed length control field | a |
| 005 - DATE & TIME | |
| control field | 20181012102942.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171030b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789332587687 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AUD Library |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | WIR-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | WIRTZ, Jochen |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing : |
| Sub Title | People, technology, strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC | |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc. | 2018 |
| Place of publication, distribution, etc | Noida |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxii, 817p. |
| 650 ## - Subject | |
| Subject | Marketing. |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | LOVELOCK, Christopher |
| -- | CHATTERJEE, Jayanta |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text Books |
| Status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type | Koha out on loan | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 27.10.2017 | 4 | 658.8 WIR-S | 38241 | 27.11.2019 | 19.11.2019 | 27.10.2017 | Text Books | |||||
| Dewey Decimal Classification | AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 27.10.2017 | 7 | 658.8 WIR-S | 38242 | 19.03.2018 | 19.03.2018 | 27.10.2017 | Text Books | |||||
| Dewey Decimal Classification | AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 27.10.2017 | 1 | 658.8 WIR-S | 38243 | 13.11.2017 | 09.11.2017 | 27.10.2017 | Text Books | |||||
| Dewey Decimal Classification | AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 27.10.2017 | 4 | 658.8 WIR-S | 38244 | 26.11.2019 | 26.11.2019 | 27.10.2017 | Text Books | |||||
| Dewey Decimal Classification | AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 27.10.2017 | 1 | 658.8 WIR-S | 38245 | 01.08.2025 | 01.08.2025 | 27.10.2017 | Text Books | 22.12.2025 | Text Book |