Integrated Marketing Communications (Record no. 46163)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00235 a2200097 4500 |
| 005 - DATE & TIME | |
| control field | 20170905103434.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170905b xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9780199464852 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AUD Library |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.802 |
| Book Number | DUT-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DUTTA, Kirti. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC | |
| Name of publisher, distributor, etc | Oxford University Press |
| Date of publication, distribution, etc. | 2017 |
| Place of publication, distribution, etc | Delhi |
| 650 ## - Subject | |
| Subject | Communication in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 05.09.2017 | 2 | 658.802 DUT-I | 37677 | 03.05.2023 | 21.04.2023 | 05.09.2017 | Books |