Differentiate or Die (Record no. 16571)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00576nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161231s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 8189975722 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | TRO-D |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | TROUT, Jack |
| 245 ## - TITLE STATEMENT | |
| Title | Differentiate or Die |
| Sub Title | survival in our era of killer competition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | Westland Limited |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | x, 262p. |
| 650 ## - Subject | |
| Subject | Advertising -- Brand name products |
| 650 ## - Subject | |
| Subject | Brand name products |
| 650 ## - Subject | |
| Subject | Marketing |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | RIVKIN, Steve |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 14.01.2017 | 658.8 TRO-D | 18503 | 21.07.2017 | 14.01.2017 | Books |