Marketing Management (Record no. 11172)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161231s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131716830 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | KOT-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Sub Title | South Asian perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xlvii, 647p., l28 |
| 650 ## - Subject | |
| Subject | Marketing Management. |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | KELLER, Kevin Lane |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | KOSHY, Abraham [et al] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Koha renewals | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AUD Library-Kashmere Gate Campus | AUD Library-Kashmere Gate Campus | 14.01.2017 | 8 | 3 | 658.8 KOT-M | 11594 | 03.11.2023 | 19.10.2023 | 14.01.2017 | Books |