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Strategic Brand Management : building, measuring, and managing brand equity

KELLER, Kevin Lane [et al]

Strategic Brand Management : building, measuring, and managing brand equity - 5th ed. - Noida Pearson 2020 - xxx, 642p.

ISBN: 9789353946135

Subjects--Topical Terms:
Brand name products-Management

Dewey Class. No.: 658.827 / KEL-S

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