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Marketing Strategy and Plans

LUCK, David Johnston

Marketing Strategy and Plans - 3rd ed. - Englewood Cliffs Prentice-Hall 1989 - x, 514p.

Subjects--Topical Terms:
Marketing -- United States -- Management.
Marketing -- United States -- Management -- Case studies
Marketing -- Management.

Dewey Class. No.: 658.8 / LUC-M

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