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Humanizing Big Data:

STRONG, Colin

Humanizing Big Data: marketing at the meeting of data, social science and consumer insight - London Kogan Page 2015 - x, 212p.

ISBN: 9780749472115

Subjects--Topical Terms:
Marketing -- Data processing.
Internet advertising.
Customer relations -- Management.

Dewey Class. No.: 658.834 028 5 / STR-H

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