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Media Handbook

KATZ, Helen

Media Handbook a complete guide to advertising media selection, planning, research, and buying - 4th ed. - New York Routledge 2010 - xiv, 212p.

ISBN: 9780415873536

Subjects--Topical Terms:
Advertising media planning. 2.Mass media and business. 3.Marketing channels.

Dewey Class. No.: 659 / KAT-M

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