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Corporate Reputation

BURKE, Ronald J. ed.

Corporate Reputation managing opportunities and threats - England Gower 2011 - xvi, 338p. - Psychological and Behavioral Aspect of Risk .

Includes Bibliographical References and index

ISBN: 9780566092053

Subjects--Topical Terms:
Corporate image 2.Brand name products--Management 3.Corporations--Public relations 4.Organizational effectiveness

Dewey Class. No.: 659.2 / BUR-C

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